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bSerene™ is dedicated to fostering a community deeply committed to pet well-being.

We collaborate with animal welfare groups, pet care specialists, and community organizations, all driven by a passion for animal care. Together, we are creating a world where every pet can live a serene life.


Fear Free®

Their mission is to prevent and alleviate fear, anxiety, and stress in pets by inspiring and educating the people who care for them. Fear Free provides online education to veterinary professionals, pet professionals, animal welfare communities, and pet owners.


Shelter’s United

Shelters United is a 2000+ strong cooperative buying program exclusively for nonprofit animal welfare organizations (AWOs). We are a program from Institute for Nonprofit Excellence (INPEx), a team of animal lovers dedicated to helping the awesome people that save animals since 1981.


Pet Sustainability Coalition

Pet Sustainability Coalition envisions a thriving and collaborative pet industry that creates positive impact for the communities and environments where we do businessThey advance business through profitable environmental and social practices.