Pheromones are natural chemical signals animals of the same species use to communicate and interact with each other. Cats and dogs of all shapes and sizes produce a wide range of pheromones. Each type of pheromone sends a different signal that influences behaviors. bSerene specifically mimics feline facial pheromones, which helps cats mark their territory as safe.

Cats use facial pheromones to mark their territory as a safe place they can trust. They do this by rubbing their face against walls, furniture and even your legs! When this pheromone is present, these comforting messages help cats feel safe and secure in their environment. The pheromone in bSerene mimics the natural feline facial pheromone to reassure your cat by using messages they naturally understand to mark their space as safe so he or she can feel calm and relaxed even in times of chaos.

Since pheromones are species specific, you don’t have to be worried about dogs, other animals or humans being affected by the bSerene calming cat pheromones.

We recommend replacing the refill vial every 45 days or when the liquid runs out. The plug-in unit should be replaced after 6 months of use or after you have used three refill vials (whichever comes first!)

For the diffuser, you will start to see your cat become calmer and more relaxed over the course of seven days of continuous use. For the spray, you will start to see results within 30 minutes of spraying. 

The diffuser should be used around your home continuously when you notice your cat displaying signs of stress such as: spraying, hiding, fighting, peeing outside the litter box, and scratching. The diffuser will help your cat feel more comfortable when unexpected disruptions in your life occur such as visitors, storms, or loud noises. 

The plug-in should be used in rooms that your cat spends most of its time. Avoid using outlets that are under windows, near air vents or close to doors as drafts will impair proper diffusion of the pheromones. DO NOT plug the diffuser into a power strip or surge protector. The vial should always be directly below the plug-in unit for proper diffusion and to prevent leakage. To ensure the vial is always below the plug-in unit, there is a swivel function on the prongs for outlets with horizontal orientations.

One diffuser covers 700 sq ft of space. We recommend having a diffuser in each room your cat spends time in for maximum effectiveness.

To keep the good vibes flowing, you should keep your diffuser plugged in at all times. If you notice your diffuser collecting dust, please unplug and follow the cleaning instructions in the user manual found in every box.

The pheromones are diffused when the plug-in unit heats up. As with any heating element, a slight smell may be present and is totally normal. If you find your diffuser has a stronger smell, please call us and we will be happy to troubleshoot with you!

Vapor is normal to see as the pheromone is diffused. However, if you see smoke – please make sure you have the unit plugged in up-right with the vial on the bottom according to the user manual. Feel free to call us and we will walk you through proper installation!

Besides your cat being cool, calm and collected – you will start to see the liquid in the vial slowly reducing over the 45 days. If you do not see a reduction in liquid over time, test your outlet and make sure it is operating.

The process of diffusion requires heat. It is okay if the diffuser head feels warm to the touch.

There is considerable confusion around this topic, as “multi-cat” can be used to express (a) simply having more than one cat in the home, as well as, (b) resolving fighting/hiding issues when there are aggression issues with multi-cats in the home.

Fortunately, bSerene works in both of these instances. bSerene includes the facial pheromone that helps resolve tension when cats are fighting, or when one cat is the aggressor and the other(s) are hiding. Our product also contains a higher pheromone content and our technology allows the diffuser to last 45 days instead of 30.

Plug the diffuser into an outlet in the UPRIGHT position. The vial must always be below the plug. The diffuser must be plugged in a 110 V wall outlet continuously for the recommended duration of use. Do not plug the diffuser into a power strip, surge protector, or use with an adapter.

F3 fraction of facial pheromone analogues 11.6% - calming pheromone Nepeta Cataria extract (catnip oil) 0.5% - attractant

The effects of bSerene Calming Spray work immediately!

Shake well before use. Use the number of sprays outlined in the usage instructions. Spray on bedding, carriers, walls, or furniture. Always wait 15 minutes before introducing your cat to items or areas in which you have applied the spray. DO NOT spray directly on your cat.

Traveling – renew application every 6 hours
At-home – Spray at least once a day until behavior is resolved. You can respray every 6 hours if needed. 

In testing, bSerene Calming Spray was applied to a variety of household surfaces with no evidence of staining. However, we do recommend spraying on a small, hidden test area before use.

Each 60 mL bottle contains a minimum of 400 sprays.

There are 60 soft chews per bag.

bSerene Calming Chews are for cats of all ages.

They are made in the USA with globally sourced ingredients – specifically, Bend, Oregon.

bSerene Calming Chews are recommended as a daily chew or can also be given on an as-needed basis during extra stressful events such as vet visits, grooming, boarding, extreme weather, guests visiting the home, moving, etc.

bSerene Calming Chews are salmon flavored. They have also been taste-tasted and cat-approved!

bSerene Calming Chews are drug-free and contain no artificial colors, wheat, soy, or corn. Safe use in pregnant animals or animals intended for breeding has not been proven.

If your cat shows signs of being unwell and their condition worsens or does not improve, stop product administration and consult your veterinarian.

For cats weighing under 15 lbs, 1 chew is recommended. For cats 16 lbs or more, 2 chews are recommended.

1 dose daily or chews can be given on an as-needed basis. It is safe to double or triple the dose in times of increased stress. Please always give to your cat under supervision. 

These chews start working within 30 minutes of administration and the calming effects can last from four-six hours. If the circumstance calls for it, the chews are safe to double the dose and give more as needed. 

On the back of every bag, there is a “Best if used by” date.

bSerene Calming chews are intended for use in cats only. They are not for human consumption. Keep out of reach of children and animals. In case of accidental overdose, contact a health professional immediately.

Store in a cool, dry place with the bag tightly sealed. Do not use if the product appears to have been tampered with or it appears to have been opened. 

ACTIVE INGREDIENTS PER 1g CHEW:

• L-Theanine 15mg
  Colostrum 25mg
  Tryptophan 25mg
  Thiamine B1 25mg

Containing carefully chosen ingredients, our chews help your cat relax without promoting drowsiness: L-Theanine & Thiamine B1 (promotes relaxation), Tryptophan (to help reduce aggression), and Colostrum (supports brain activity and cognitive function). bSerene Calming Chews are perfect when your cat needs a quick boost of good vibes.

Our taste-tested & cat-approved chews contain carefully chosen ingredients to help your cat relax without promoting drowsiness.

Yes, we stand behind our products. If you are not satisfied with bSerene Calming Chews, return your unused portion with your valid receipt to the place of purchase for a full refund.

Calming Support Chews: 45 ct
Active Ingredients: 
• L-Theanine 50 mg
• Thiamine B1 50 mg
• Tryptophan 50 mg
• Colostrum 50 mg
• Valerian Root 10 mg

Inactive Ingredients: Ascorbic Acid, Brewer's Yeast, Calcium Propionate, Chickpea Flour, Coconut Oil, Glycerin, Mixed Tocopherols, Peanut Butter, Peanut Flour, Sorbic Acid, Sunflower Lecithin, Sweet Potato Powder, Tapioca Flour, Water (Ingredients are listed in alphabetical order)

Advanced Calming Support Chews: 75 ct
Active Ingredients:
• Hemp Seed 200 mg
• Ashwagandha 50 mg
• L-Theanine 50 mg
• Thiamine B1 50 mg
• Tryptophan 50 mg
• Colostrum 50 mg
• Valerian Root 10 mg

Inactive Ingredients: Ascorbic Acid, Calcium Propionate, Chickpea Flour, Coconut Oil, Glycerin, Mixed Tocopherols, Peanut Butter, Peanut Flour, Sorbic Acid, Sunflower Lecithin, Sweet Potato Powder, Tapioca Flour, Water (Ingredients are listed in alphabetical order)

The Advanced Calming Chews have the added support of the premium, supplemental ingredients of Ashwagandha and Hemp Seed. 

Please follow dosage instructions on the back of the packaging. Dogs should be given one dose a day as a supplement and can be given on an as-needed basis. It is recommended that you do not exceed 2 full doses in a 12-hour time period. 

Pet owners know their dogs best and our testing has proven that both work well depending on the dog. So, if you are unsure, we recommend you try both ways to see which is best for your pet.    

Yes. Both calming chews are free of wheat, corn, soy, artificial colors, and even meat!   

bSerene Calming Chews are made in the USA with globally sourced ingredients.

Yes, each bag is marked with an expiration date based on when it was crafted.